This preeminent Australian beef brand has developed a proud reputation across the globe for those fortunate enough to secure the grain fed, marble score 3+ beef for themselves.

For over 20 years, Pure Prime has been refined through genetic selection and the highest production standards to ensure marbling perfection delivering tender, succulent and deliciously juicy beef.

The very best product of its’ kind – Pure Prime is sought by leading chefs and gourmet food retailers around the world.