This preeminent Australian beef brand has developed a proud reputation across the globe for those fortunate enough to secure the grain fed, marble score 3+ beef for themselves.

For over 20 years, Pure Prime has been refined through genetic selection and the highest production standards to ensure marbling perfection delivering tender, succulent and deliciously juicy beef.

The very best product of its’ kind – Pure Prime is sought by leading chefs and gourmet food retailers around the world.

For over 20 years, Pure Prime has been refined through genetic selection and the highest production standards to ensure marbling perfection delivering tender, succulent and deliciously juicy beef.

We partner with producers who are able to meet our exacting standards, hand selecting the highest quality cattle with the refined genetics our program is renowned for.

Our unwavering commitment to the highest production standards and tight specifications ensures Pure Prime is sought by leading chefs and gourmet food retailers around the world.